Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices. So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to https://stephenpvtzd.bloggerchest.com/28470935/um-imparcial-view-of-plataforma-de-publicidade