To get success in Chinese marketplaces a brand has to be recognised by Chinese consumers. Products and services should be made available to cater to China’s Tastes and preferences. This could call for innovating a fresh product or service assortment or could be altering the brand identify or symbol. https://www.madjor.com/insight-article/top-branding-agency-how-madjor-redefines-brand-experience-globally-dbf34