The importance of cartons in retail extends further than their function as packaging. In a retail environment, cartons function a bridge amongst the company and shopper, providing essential details about the product or service when participating customers visually. ..catapulted Einstein to the top of fame"; "the summit of his ambition"; https://share.evernote.com/note/961d40b8-5193-66eb-50a9-094f929382ac