Metrics are commonly used to assess effectiveness. Playback logs and system metrics offer technical confirmation. In real environments, audience behaviour determines effectiveness. A display can be operational, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond analytics System... https://andrewofficenotes.bloguetechno.com/how-digital-signage-fits-into-daily-operations-75936362